About Us

About Us

About Us

Indoni My Heritage My Pride is a moral regeneration programme targeting the youth by using identity focused programmes as a tool for addressing social ills and bringing about behavioral change. The programme was formulated by Dr. Nomcebo Mthembu, a medical doctor, as a direct response to various social ills faced by young people on a day to day basis including crime, lack of respect, lack of bankable skills to allow people entrance to sustainable jobs, HIV and AIDS prevalence among young people and the impact thereof on their lives, drug and alcohol abuse, unemployment and teen pregnancies.

Dr. Mthembu embarked on intense research which led to the formulation of a framework of topics aimed at addressing social ills faced by young people by targeting behavior. The programme was officially launched in June 2011.

Over the last 6 years, in excess of 16000 young people from across the country have directly benefited from the programme, with over 2500 direct and indirect jobs created annually. Dr. Mthembu is assisted by other board members, management, staff and volunteers from across the country with various skills
in NGO management, arts, culture, heritage, education, skills development, life and business skills.


A Shared Reputation

Since our establishment in 2011 Indoni has grown to become a continental movement with its Accredited Programs by the South African Government.
Each of these programs reflect the culture, customs and diversity of local communities while sharing a reputation that defines our core vision.

  • Mission

    Africa is our story.
    Indoni re-incarnates passion for Africanism,
    African heritage, and social cohesion.

    We create a platform to commecialize outstanding creations from Africa. Our platform is inclusive of informal and formal businesses from around the Southern African hemisphere, as well as the participating Countries in the Continent. We aim to initiate a platform where a spectrum of African products, skills and services are recognised and aproved as professional and economical on the global world stage. We also empower proudly African enterprises that produce meterials and products that are percived by the morden world as indiginous.

  • Vision

    Africa is our story.
    It is our Integrity, Reputation, and Legacy.

    We educate and empower young people through identity focussed programmes that bring about cultural awareness through addressing social ills hence restoring and protecting our African pride and build stronger communities.

  • Objectives

    Africa is our story.
    Our programs are designed to develop the total person:

    We educate and empower young people through identity focussed programmes that bring about cultural awareness through addressing social ills hence restoring and protecting our African pride and build stronger communities. Our programs are designed to develop the total person: spirit, mind and body. We achieve this through character development programs that build stronger individuals which in turn contributes towards stronger families resulting in stronger communities. Through our partners, we have developed and implemented an entrepreneurship programs development program which forms part of the modules delivered through our skills development camps, that focus on imparting necessary skills that will enable the young people to identify and pursue business opportunities that will allow them to be positive contributors to our economy

  • Personality

    Africa is our story.
    Our personality objectives inform the tone of voice with which we have been communicating over the years.

    Indoni, My Heritage My Pride, is also a moral regenerating institution designed for young people. We use the personalities of a spectrum of cultures across Southern Africa as a tool to address social ills and influencing positive individualistic changes within young people.

    Our Pride

  • Culture

    Africa is our story.
    Our passion is respect for others and eliminating mediocrity and failure associated with the African culture.

    Our communications reflect opportunities for young people in the sectors of arts and culture, and include youth as drivers of social and economic development.

  • Inspirational

    Africa is our story.
    The way we act and communicate inspires people to do new things and to think of Africa in a new diverse and creative manner.

    Indoni empowers people to express their African desires. Our communications are powerful, simple, direct, inspire action and assist in motivating people to unleash the transformative culture and joy of the African heritage.

  • Joyful

    Africa is our story.
    Our engagements are upbeat and breath taking, they bring a smile to peoples’ faces, reflecting our belief that culture is a transformative power.

  • Inclusive

    Africa is our story.
    Indoni is a community-based movement that transcends nationality, race, creed, gender, age and social status.

    It creates a place for people of all cultures. Our imagery is reflective of the diversity of our cultural movement.

  • Determined

    Africa is our story.
    What we do requires bravery, perseverance and courage. Our determination to transform lives is reflected in the strength and directness of our programmes.

    Furthermore, to support the learners through tertiary institutions, Indoni Tertiary Wing: INDONI STUDENT MOVEMENT have been established within the various universities & tertiary institutions attended by our learners, nationally.

  • Pride

    Africa is our story.
    We ensure that our strategies do not only represent our motives but also, reflect and paint good and inspiring images for South Africa and Africa.

    All our programmes illustrate pride, dignity, ubuntu and honor.

  • Courageous

    Africa is our story.
    We celebrate the courage of African people, their challenges and barriers that they overcome every day.

    Our ethics have the courage to challenge prejudice and speak up for what is right, just and fair.

  • Authentic

    Africa is our story.
    Indoni is a grassroots movement.

    It is built on the hopes, desires, energy and determination of real people, in real communities, achieving real results.
    All our strategies are grounded on celebrating the authentic moments of transformation that take place through our programs every day. We celebrate the personal stories of achievement and culture.