Indoni My Heritage My Pride is a moral regeneration programme targeting the youth by using identity focused programmes as a tool for addressing social ills and bringing about behavioral change. The programme was formulated by Dr. Nomcebo Mthembu, a medical doctor, as a direct response to various social ills faced by young people on a day to day basis including crime, lack of respect, lack of bankable skills to allow people entrance to sustainable jobs, HIV and AIDS prevalence among young people and the impact thereof on their lives, drug and alcohol abuse, unemployment and teen pregnancies.
Dr. Mthembu embarked on intense research which led to the formulation of a framework of topics aimed at addressing social ills faced by young people by targeting behavior. The programme was officially launched in June 2011.
Over the last 6 years, in excess of 16000 young people from across the country have directly benefited from the programme, with over 2500 direct and indirect jobs created annually. Dr. Mthembu is assisted by other board members, management, staff and volunteers from across the country with various skills
in NGO management, arts, culture, heritage, education, skills development, life and business skills.